New York CIty Council Member Ben Kallos

Politico Bill calls for optimizing city websites based on web analytics by Miranda Neubauer

Bill calls for optimizing city websites based on web analytics

A bill introduced in the City Council on Tuesday seeks to expand on and codify the practice of optimizing city websites based on the analytics of their visitors.

Councilman Ben Kallos, chair of the Committee on Government Operations, introduced the legislation. It would require the Department of Information Technology and Telecommunications to ensure that all agencies use web analytics in maintaining and designing their websites.

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