New Roosevelt is funded by momentary lieutenant governor candidate and multimillionaire CEO Bill Samuels, who has reported his funding to the independent expenditure effort as more than $259,000 in loans. Over the course of five months, they have already spent $184,000 on a slew of consultants—Red Horse Strategies, Kallos Consulting, Hudson TG, Sunshine, Sachs and Associates, and others—which a spokesman for the group said were laying the groundwork for a field operation to defeat Espada.