Fast Company Can Big Data Make New York Buses On Time? by Jay Cassano
When you hear about big data, you might think of nefarious data brokers selling your browsing history or governments demanding logs of your phone's GPS coordinates. But the data that overwhelms our modern world is just as often being used for good and can improve our lives in completely banal ways we don't even notice—like making the buses run on time.
At least that's what New York City Council Member Ben Kallos is hoping open data from the Metropolitan Transit Authority (MTA) could do.
Kallos represents Manhattan's Upper East Side and his constituents, like most New Yorkers, complain that MTA buses are frequently late (read a previous Fast Companyprofile of Kallos here). But when Kallos forwarded complaints to the MTA, the agency would respond that the problems don't exist and a particularly vocal subset of his constituents must be exaggerating.