NYC Century Bike Tour Celebrates 25th Anniversary with “Ride for Vision Zero”

MEDIA ADVISORY
September 4, 2014 (Event September 7)
CONTACT: Brian Zumhagen 646-873-6008917-744-2397 (mobile)

NYC Century Bike Tour Celebrates 25th Anniversary with “Ride for Vision Zero”
T.A. Event Includes Fundraiser for Effort to Eliminate Traffic Deaths
and Serious Injuries

The NYC Century Bike Tour marks its 25th year this Sunday with a new
feature: the Ride for Vision Zero. Tour participants who choose to
join the Ride for Vision Zero will raise funds to support
Transportation Alternatives’ work on behalf of the city’s initiative
to eliminate traffic fatalities and serious injuries through better
enforcement, street design and education.

“Not only is it the 25th anniversary of the NYC Century Bike Tour,
it's an opportunity to join with thousands of New Yorkers in riding
for a noble cause,” said Paul Steely White, Executive Director of
Transportation Alternatives. “Right now in New York City, being struck
by a vehicle is the leading cause of injury-related death for children
under 14, and the second leading cause of death for seniors. It
doesn't have to be this way. That's why I'm joining the Ride for
Vision Zero. This Sunday, I’ll be riding in memory of Allison Liao,
Ella Bandes, Sammy Cohen Eckstein, Sokhna Niang and all those New
Yorkers we have lost to traffic crashes recently. Together, we can
make NYC streets safer -- for ourselves and for the next generation.”

The NYC Century Bike Tour is a one-of-a-kind cycling event. That’s
because all of the routes – 35, 55, 75, or 100 miles – are designed to
show riders the diversity of New York’s neighborhoods and how to
navigate them safely. To illustrate bicyclists’ right to the road,
there are no street closings during the tour – bicyclists ride with
traffic and obey traffic laws.

“There are few things as beautiful as an early morning sea of bikers
coursing through the veins and arteries of New York City’s pathways,
said City Council Member Ben Kallos. “The NYC Century Bike Tour
represents New York City neighborhoods in all our diversity, from the
scenic Rockaways to the Bronx—a real taste of our city’s vast and
varied parks and transportation infrastructure.”

16-year-old Ray Fishman, an 11th grader at Horace Mann School in the
Bronx, says he decided to sign up for the NYC Century Bike Tour after
his experiences cycling through Oregon, and from Amsterdam to
Barcelona. “Those trips exposed me to cities and communities where
biking is much more prevalent than in New York, and where cyclists and
motorists respect each other and share the road," Fishman said. "I’d
like to see New York City become more bike-friendly and safer for both
bikers and pedestrians. That’s why I decided to fund-raise for Vision
Zero: to make others more aware of the issues, and to encourage others
to ride in the NYC Century Bike Tour. Personally, my longest ride in
one day has been 98 miles – so I’m looking forward to achieving the
100-mile mark!”

Ray’s mother, Cathy Bostron, who will be riding the 55-mile route on
Sunday, says she was inspired by her son’s recent interest in biking,
the proliferation of new bike lanes in the city and the support that
her employer, Hearst Corporation, has shown for cycling, by providing
a secure place for employees’ bicycles. She started biking to work
this summer, from the Upper East Side to Columbus Circle. “Riding
through Central Park is an amazing way to start and end the work day,
but often I’m intimidated by riding in traffic. I hope that
Transportation Alternatives and the city’s Vision Zero initiative will
make the streets feel more comfortable for cyclists,” Bostron said.

WHAT: 25th Annual NYC Century Bike Tour, Including the Ride for Vision Zero

WHEN: Sunday, September 7, all day, beginning at 5:30 am in Central
Park, 6 am in Prospect Park

WHERE: In Central Park: Harlem Meer. Enter park at 110th St & Lenox
Avenue. In Prospect Park: Park Circle Intersection of Prospect Park
Southwest and Parkside Avenue

TO ATTEND: Media coverage is invited. Please contact Brian Zumhagen at
brian [dot] zumhagenattransalt [dot] org or 646.873.6008 (office),
917.744.2397(mobile)

The NYC Century Bike Tour is made possible by the generous support of
Brooklyn Brewery, the Law Office of Vaccaro & White, Spinlister Global
Bike Share, Bicycle Habitat, Con Edison, Taiwan Tourism Bureau, Nyne,
KIND and Osmo.

More information is available at http://nyccentury.org/