Council Member Ben Kallos Promotes Start of Fresh Foodbox Program at Stanley Isaacs Neighborhood Center

New York, NY– Today, Council Member Ben Kallos joined representatives from GrowNYC to roll out the 2014 summer Fresh Foodbox Program and celebrate the launch of a new pick up location at Stanley Isaacs Neighborhood Center. At the newly added location at 415 East 93rd Street, Council Member Kallos spoke to dozens of residents to spread awareness to New Yorkers about the Fresh Foodbox Program.
 
“All New Yorkers must be able to access fresh, affordable food. GrowNYC’s Fresh Foodbox program is an innovative way to bring seasonally available food from regional farms into areas that don’t have access to such fresh produce. I’d love to see this program expand all over New York City,” said Council Member Ben Kallos.
 
GrowNYC's Fresh Foodbox Program provides a pre-packed box of fresh, healthy, locally-grown produce. The program works similarly to a Community Supported Agriculture (CSA) where residents receive a box of 7-9 seasonal fruits and vegetables, but Fresh Foodbox customers can buy the $10 share on a week-by-week basis rather than paying for the entire season upfront. Participants can also pay for their share using SNAP benefits. Council Member Ben Kallos worked closely with GrowNYC to add this new pick up location at Stanley Isaacs Neighborhood Center. 
 
“The Isaacs Center is proud to host GrowNYC’s Fresh Food Box Program at our site.  It brings in-season fruits and vegetables to our door.  Our seniors, in particular, appreciate the variety and value,” said Gregory J Morris, President and Executive Director of the Stanley M. Isaacs Neighborhood Center.
 
“We are thrilled to add another GrowNYC Fresh Foodbox location at The Stanley Isaacs Senior Center, one of seven new Fresh Foodbox locations this season. By harnessing the power of bulk purchasing, this innovative program allows New Yorkers the chance to buy an incredibly affordable box of healthy fruits and vegetables while wholesale family farmers still receive a fair wage for their produce. Through Fresh Foodbox, New Yorkers gain an affordable way to eat healthier and local family farms stay in business. We are thankful to Council Member Kallos for helping set up this location so even more New Yorkers have access to fresh, healthy, local food while our local farmland is preserved,” said Marcel Van Ooyen, GrowNYC Executive Director.
 
To participate throughout the rest of the summer, residents can drop by the Stanley Isaacs Neighborhood Center at 415 East 93rd Street during pick up hours of Tuesdays from 3:30 pm - 6:30 pm to sign-up and pay for a Fresh Foodbox to be picked up the following week. Other Fresh Foodbox pick up sites throughout the city can be found at the
 GrowNYC map of New York City.

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