Blazeis a London-based startup aimed at improving cycle safety, and its latest customer is a big one – New York City’sCiti Bikecycle hire program. The firm will run a pilot program with Citi Bike that will install its Blaze Laserlights on 250 bikes around the city.
The Laserlight projects an image of a bike onto the pavement ahead of a cyclist, warning pedestrians and drivers of approaching bicycles with the aim of reducing collisions and making people more aware of cyclists as they navigate the city.
“As Citi Bike ridership soars even during the dark winter months, it is important that we look for new innovative ways to keep pedestrians, cyclists and drivers safe,” said city council member Ben Kallos. “By testing out the Blaze Laserlights the city is showing its commitment to safety in our streets.”