Gotham Gazette Citywide Electeds Make Social Media Moves Ahead of Election Year by Samar Khurshid
If there’s an undeniable takeaway from the 2016 presidential election, it’s that social media can play a crucial role in how candidates for public office communicate. Nationally and locally, political candidates and elected officials have for years recognized the role that platforms like Twitter and Facebook can play in public engagement and influencing traditional media.
For New York City’s three citywide elected officials -- Mayor Bill de Blasio, Comptroller Scott Stringer and Public Advocate Letitia James -- this holds true as well. And, ahead of the 2017 city election cycle when all three will be on the ballot, they are reconfiguring their online presences. This involves new accounts, increased tweeting, and navigating sometimes unclear or nonexistent rules. Using social media for campaign communication does require creating distinct accounts for government and campaign purposes.
De Blasio and James have taken steps in recent months to set up separate Twitter accounts for their government and campaign communications. Stringer has not yet done so. The comptroller is also the only of the three who has not yet declared with the city Campaign Finance Board which seat he will run for next year and is a potential challenger to de Blasio in a Democratic mayoral primary.